French supercar maker Bugatti has unveiled the world’s most expensive new car, sold to an unnamed buyer for at least $11m before tax.
With engine power about 20 times a Ford Fiesta, the car was built to celebrate Bugatti’s 110th anniversary.
Ferdinand Piech, grandson of Porsche’s founder, is thought to be the buyer.
Mr Piech is a former chief executive of Volkswagen, which owns Bugatti. During his tenure, he had a reputation for backing some of the group’s most expensive development projects.
However, Bugatti would only say that the purchaser was “an enthusiast of the brand”, which is one of the motor industry’s most treasured marques.
Bugatti president Stephan Winkelmann said the La Voiture Noire – The Black Car – combined “extraordinary technology, aesthetics and extreme luxury”.
The car has a jet-black carbon fibre body and a 1,500 horsepower 16-cylinder engine. The Geneva car show is dominated by new electric supercars, but the Bugatti’s six exhaust pipes speak to a very different market for power and noise.